Product Sign Up
Redesigned a Cisco Webex free trial sign up with smoother navigation, clearer content and a simplified password creation step.
Lorem ipsum dolor sit amet
Lorem ipsum
dolor sit amet
- Led the vision through launch
- 1st fully responsive site
- Defined Cisco Webex standards
Project Overview
The business needed to promote a new technology tool for small- and medium-sized businesses, with a goal of creating a tailored marketing experience targeting a specific audience—knowledge workers. The existing Cisco Webex marketing website, however, was built for a broad audience, and its content framework was neither scalable nor suitable for the new product launch.
Lead UX Designer
Business Leads, Visual and Interaction Designers, Content Writers, Developers
Challenge
Create and implement a design vision for a mobile-first landing site where early adopters familiar with mobile productivity tools could learn about a product, understand its value, and get the app.
Step 1: Research
Document and share examples of engaging user-centric website design.
Design Improvements
- Browsed B2C and B2B product sites
- Visual storytelling, lifestyle imagery
- Clear call to actions
- Clear value propositions
Step 2: Brainstorm
Explored innovative ideas based on research findings and team feedback.
Brainstorm
- Sketched vision for early discussion
- Helped writers/visual designers
- Flexible content for different contexts
- Designed for multiple screen sizes
Step 3: Design
Ideate early concepts and design an experience based on the user needs and goals.
Design Deliverables
- Led the vision through launch
- Hands-on design specifications
- 1st fully responsive site
